Just like when hiring new testing team members, software QA consultants are selected on the basis of an interview. Important reference points here are:
- Typical duration of cooperation. Some QA consultants hop from project to project and don’t really care about the project afterlife. Others tend to support long-term relationships with their customers.
- Flexibility. First of all, it’s the diversity of services and pricing models for various customer needs. The most popular types of services include external process audit, compliance with industry guides and standards (like HIPAA, GAMP or PCI DSS), setting up an in-house testing center of excellence (TCoE), and more. Secondly, the flexibility presupposes QA consultants’ swift adaptation to the style of work accepted in a given company. For good results, the two work styles should be compatible.
- Security. How do they approach security in their work? It’s important to find out how they plan to keep the customer’s data safe and what measures they can offer in case of a security breach.
- Domain knowledge. To provide valuable consulting, the specialists need to take a deep dive into the project and its peculiarities. Here competence in the project domain and the knowledge of industry-specific challenges are of great help.
Chatbots are the hot topic. There are lots of articles that explain how to create a chatbot without coding. At the same time in this article, we just recently explored the complexity of Natural Language Understanding (NLU) and how to deal with it. So, where is the truth? And how do you create the best chatbot for your needs? Let’s review the options from the simplest to the most complicated.
"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).
Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of your content.
Need a website developer? The first thing you need to understand is that ordering a good website is difficult.
The point is not that agencies and web studios do not know how to work. More likely the problem lies in you. You are well versed in your business: build beautiful houses, produce wonderful cosmetics, cook the most delicious steaks in the world. But you do not understand websites at all. No, of course, you know that the website of “Apple” online store looks great and you like it very much.
You do not understand what to demand from the agency. When the manager tells you about the types of menus, layout in one or two columns, registration forms, personal account, and responsive design, you have only one choice: to believe or not to believe the other person. Because of this, you can spend too much money, get a resource with inappropriate functionality, conflict with a contractor because of a design mismatch with your expectations. And it's not about the dishonesty or lack of professionalism of the agencies. You just speak different languages.
Google has said for years that the most important single factor to them is high quality content. Now more than ever, they have the ability.
Off-page search engine optimization is not just about links It goes deeper than that. For example, brand mentions (your site URL or brand name mentioned on another site without a hyperlink) are an integral aspect of off-page search signals.
There is no denying the importance of SEO to your business. In today’s competitive market, SEO is more important than ever. However, SEO can be difficult to execute effectively because there are several ranking factors involved in generating high organic search results.
Keyword research is the first step to creating an SEO campaign. It’s the bread and butter of digital marketing and should be your number-one priority.
- First of all make sure that your pages are accessible to Search Engines, check robots.txt
- Check if you keywords repeat several times (2-3 is enough) in your page's content
- It will be good if you will have the keyword in your page title, but don't keep only the keyword
for instance if your keyword is "dhow cruise" then the title can be "Unforgettable dhow cruise in US"
- Avoid keyword stuffing in Document
- Avoid multiple titles on one page
- No more than one canonical URL tag
(correlation research has shown that pages which employ the targeted keyword(s) at the front of the title tag benefit greatly in the rankings. There is a direct relationship between proximity to the front of the title element and prominence/rankings as seen by the engines, and the further back in the page title the keyword appears, the worse the correlation with high rankings)
- Keyword usage in image ALT attribute
- It should be less than 200 words on a page
- Appropriate usage of H1 tag (1 times is enough)
- Meta Keywords and Meta description should be filled it
- Keyword Usage in Bold/Strong/Emphasized/Italics also might help
- Avoid Excessive External Links
- Avoid long URLs
SEO best practices are a set of tasks designed to help improve a website’s search engine rankings. Common search engine optimization best practices include on-site optimization, researching keywords, and building backlinks to a site.
Put another way:
There are a million things you can do to get higher Google rankings (including advanced SEO strategies and techniques).